Phnom Penh, 21st March 2015
Brioni opened its first boutique in Cambodia, located at the luxury Shopping Mall Vattanac Capital Mall, in the heart of the emerging new business and financial district of Phnom Penh.
The event was celebrated with a private cocktail and an exclusive exhibition – Brioni Iconic Evening Jackets – that showcased a selection of iconic evening jackets, culled from the company’s Archive, which represent seven decades of the Maison’s history through standout models from the past and present whose innovative style set them apart.
The opening introduces the Maison’s one-of-a-kind world to the Cambodian capital and strengthens the brand’s presence in South-East Asia.
The new boutique covers 100 square meters and offers brand’s iconic formalwear, leisurewear and accessories.
The architecture reflects the universe of Creative Director Brendan Mullane and melds the masculine character of a gentleman’s club with the elegance of a private “Dressing Room”.
Both traditional and contemporary, it is defined by prized materials – glass surfaces and bronzed brass, Eramosa marble, Bahia wood with shiny brass inserts; the Navona travertine floors evoke the brand’s historic origins and ties with Rome, while the ceilings are enriched with a sophisticated lighting system designed to give each ambience a moody and exclusive atmosphere.
Gianluca Flore, Chief Executive Officer of Brioni, declared: “We are very proud to open our first boutique in Cambodia; the economy in this market is seeing a robust growth and we believe in its potential. The ambience of the mall that houses our boutique reflects with its contemporary soul the image of Brioni, that is delighted to present to the Cambodian clients its exclusive sartorial and artisanal collections.”
Founded in Rome in 1945, Brioni is recognized as the most prestigious Italian luxury menswear couture house − an authority on masculine elegance. Under the leadership of CEO Gianluca Flore and Creative Director Brendan Mullane, Brioni designs, develops and manufactures exclusive and highly-coveted Su Misura garments and sartorial ready-to-wear collections as well as leather goods (handbags, small leather goods and luggage), shoes, eyewear and fragrance.
Brioni products are distributed globally, encompassing Europe, Asia and America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Brioni-owned boutiques.
Throughout its history Brioni has been, and remains today, a point of reference for the entertainment, institutional and business worlds in Italy and abroad, followed by a loyal clientele of Hollywood personalities, heads of state and business leaders.
For gentlemen everywhere, Brioni is true beauty. The house of Brioni is part of Kering, a leading global Luxury and Sport & Lifestyle Group.