Bally is a Swiss luxury fashion house, founded as "Bally & Co." in 1851 by Carl Franz Bally and his brother Fritz.
Carl Franz Bally had joined the family business, a silk ribbon manufacture, when he was 17, but decided to go into shoe manufacture after a stay in Paris.
At the time of Carl's death in 1899 the company was manufacturing about two million pairs of shoes a year and employed 3,200 people. The business continued under the management of Carl's sons, Eduard and Arthur.
According to Bilanz, as of January 2020, Bally's retail network includes 311 boutiques, with 500 multi-brand points of sale spanning 66 countries.